IFFCO CEO:Dr. U S Awasthi

Fertilizers play an important role for plant growth in the initial stages of growth. Fertilizers are materials of synthetic or organic substances which are applied to the soil or on the plant for supplying essential plant nutrients for plant growth. Fertilizers when added to the soil or water plants get nutrition to fight against insects, disease etc. so, fertilizers reduces the need of herbicides and pesticides.  Besides these, soil condition is another big problem of agriculture. Lack of water is one of the major issues of agriculture. Uneven distribution of rainfall or long breaks of rainy season due to change in weather causes either excessive amount of rainfall or deficiency in water in nurturing time. Fertilizers help plants to beat these situations by increasing their capabilities to hold more water and improve the depth of the root.   The potassium in the fertilizer makes the stalks and straw of the plant stronger. Fertilizers work like a mentor of a plant. It not o

A self-sustaining co-operative based industry has always helped a country’s economy to flourish. And the agriculture industry is needless to say the most influential in promoting the co-operatives. The joint effort of the overall success results from the participation of many families, farmers and co-operative employees. The Growth over Time: Various organizations have come forth that are trying to utilize and put forth their services exactly pertaining to this sphere of agricultural co-operative industry. The advent of the internet and digital marketing skills of various co-operatives have opened up in-roads that are changing the very scenario. A fertilizer cooperative industry can have numerous societies across the country that too ranging in thousands. The digital platform is the best way in putting together and linking up the various societies that result in empowerment of the farmers. The heads of agriculture based cooperatives such as US Awasthi have time and aga